Marketing

If you’re pouring money into advertising your roofing services, it’s easy to wonder if it’s actually paying off. You run ads, send emails, post on social media, and maybe even sponsor some local events. But at the end of the month, are those efforts turning into real business? Without tracking your marketing return on investment […]

If you run a small roofing company, finding new clients can be a full-time job on its own. Word of mouth is good, having your signs around town helps, but none of that works consistently without a bigger push. That’s where digital marketing comes into play. It’s not just a buzzword. It’s how folks find […]

Click-through rates (CTR) might sound a bit technical, but they’re a simple concept with a big impact on how people engage with ads. Basically, CTR measures how often people click on an ad after seeing it. Imagine you’re putting up a new billboard. The CTR would be the percentage of folks who actually stop to […]

As summer rolls in, many roofing contractors notice a distinct slowdown in their stream of leads. It’s almost as if the scorching sun not only melts away the Fourth of July ice cream cones but also the usual influx of customer inquiries. This period, often viewed as a lull, doesn’t have to be a setback. […]

Fall is not only a season of change in nature, but it’s also a golden opportunity for roofing businesses to adapt their marketing strategies. The shift in weather brings unique challenges and opportunities for roofing companies. Planning and executing effective marketing strategies during this time can help attract new clients and retain existing ones. With […]

Choosing the right roofing marketing agency can be a pivotal decision for roofing businesses looking to grow and reach more customers. When a marketing agency performs well, it can mean more leads, better brand recognition, and increased revenue. However, what happens when your chosen agency doesn’t meet your expectations? Disappointment might set in, but before […]

Summer can sometimes be a challenging season for businesses in the roofing industry. With the warmer weather, many commercial roofing services might experience a slowdown in demand. Customers may postpone projects, opting to spend their budgets on other summer activities. As a business in the commercial roofing sector, understanding these patterns is important not only […]

A strong online presence is key to success for any roofing business. It’s how potential customers find and choose who they want to work with. Yet, many roofing businesses find themselves struggling to appear in local search results. This can be frustrating, especially when you’re trying to reach people in your area. Being invisible online […]

Sometimes, despite your best efforts, your roofing marketing campaign just doesn’t seem to hit the mark. You might be posting regularly on social media, sending out emails, and even running ads yet the phone isn’t ringing as much as you’d like.  The truth is, even a well-laid plan can face challenges. It’s like building a […]

Email campaigns are like secret weapons for nurturing roofing leads. They offer a direct line of communication to potential clients, helping to keep your business top of mind when someone needs a new roof. If done right, these campaigns can turn casual inquiries into loyal customers, making them an essential tool for any roofing business. […]