Marketing

Just because the temperature drops doesn’t mean we stop working. For a solar marketing agency, winter isn’t the season to pause, it’s the time to plan, prep, and build momentum. Installs may slow down when the weather changes, but marketing doesn’t take time off. This is when we focus on where attention is going, what […]

Every winter, things tend to slow down in roofing. The calls stop coming in as quickly, the jobs thin out, and it’s easy to feel like all we can do is wait. But the quiet season doesn’t have to be wasted time. It’s actually a great chance to step back, take stock, and gear up […]

Once the fall rush fades, roofing marketing can feel like it’s hit a wall. You’re posting, following up, maybe even running ads, but the phones go quiet. It’s not unusual to see fewer calls and slower replies as the holidays get closer and homeowners shift priorities. That doesn’t always mean people aren’t interested. Sometimes it […]

The holiday season tends to arrive sooner than expected. One minute, we’re following up on roofing leads, and the next, people are packing for Thanksgiving or caught up in school breaks. That’s why late October is such a useful window. It gives us time to connect before the holidays take over everyone’s schedule. Getting roofing […]

When temperatures drop, commercial roofing businesses face more than just icy roofs and frozen gutters. Winter slows down activity, but that doesn’t mean it has to slow down your marketing. Cold months bring a real chance to stand out, especially when most companies aren’t paying enough attention to their outreach. With smart, timely efforts, you […]

Marketing for large commercial roofing jobs doesn’t work the same way as it does for residential work. Commercial clients are working with much higher stakes. They’re managing multi-unit buildings, office spaces, warehouses, or retail centers. The budgets are bigger. So are the risks. That’s why a clear marketing strategy built around what matters to these […]

If you’re pouring money into advertising your roofing services, it’s easy to wonder if it’s actually paying off. You run ads, send emails, post on social media, and maybe even sponsor some local events. But at the end of the month, are those efforts turning into real business? Without tracking your marketing return on investment […]

If you run a small roofing company, finding new clients can be a full-time job on its own. Word of mouth is good, having your signs around town helps, but none of that works consistently without a bigger push. That’s where digital marketing comes into play. It’s not just a buzzword. It’s how folks find […]

Click-through rates (CTR) might sound a bit technical, but they’re a simple concept with a big impact on how people engage with ads. Basically, CTR measures how often people click on an ad after seeing it. Imagine you’re putting up a new billboard. The CTR would be the percentage of folks who actually stop to […]

As summer rolls in, many roofing contractors notice a distinct slowdown in their stream of leads. It’s almost as if the scorching sun not only melts away the Fourth of July ice cream cones but also the usual influx of customer inquiries. This period, often viewed as a lull, doesn’t have to be a setback. […]