Marketing

The holiday season tends to arrive sooner than expected. One minute, we’re following up on roofing leads, and the next, people are packing for Thanksgiving or caught up in school breaks. That’s why late October is such a useful window. It gives us time to connect before the holidays take over everyone’s schedule. Getting roofing […]

When temperatures drop, commercial roofing businesses face more than just icy roofs and frozen gutters. Winter slows down activity, but that doesn’t mean it has to slow down your marketing. Cold months bring a real chance to stand out, especially when most companies aren’t paying enough attention to their outreach. With smart, timely efforts, you […]

Marketing for large commercial roofing jobs doesn’t work the same way as it does for residential work. Commercial clients are working with much higher stakes. They’re managing multi-unit buildings, office spaces, warehouses, or retail centers. The budgets are bigger. So are the risks. That’s why a clear marketing strategy built around what matters to these […]

If you’re pouring money into advertising your roofing services, it’s easy to wonder if it’s actually paying off. You run ads, send emails, post on social media, and maybe even sponsor some local events. But at the end of the month, are those efforts turning into real business? Without tracking your marketing return on investment […]

If you run a small roofing company, finding new clients can be a full-time job on its own. Word of mouth is good, having your signs around town helps, but none of that works consistently without a bigger push. That’s where digital marketing comes into play. It’s not just a buzzword. It’s how folks find […]

Click-through rates (CTR) might sound a bit technical, but they’re a simple concept with a big impact on how people engage with ads. Basically, CTR measures how often people click on an ad after seeing it. Imagine you’re putting up a new billboard. The CTR would be the percentage of folks who actually stop to […]

As summer rolls in, many roofing contractors notice a distinct slowdown in their stream of leads. It’s almost as if the scorching sun not only melts away the Fourth of July ice cream cones but also the usual influx of customer inquiries. This period, often viewed as a lull, doesn’t have to be a setback. […]

Fall is not only a season of change in nature, but it’s also a golden opportunity for roofing businesses to adapt their marketing strategies. The shift in weather brings unique challenges and opportunities for roofing companies. Planning and executing effective marketing strategies during this time can help attract new clients and retain existing ones. With […]

Choosing the right roofing marketing agency can be a pivotal decision for roofing businesses looking to grow and reach more customers. When a marketing agency performs well, it can mean more leads, better brand recognition, and increased revenue. However, what happens when your chosen agency doesn’t meet your expectations? Disappointment might set in, but before […]

Summer can sometimes be a challenging season for businesses in the roofing industry. With the warmer weather, many commercial roofing services might experience a slowdown in demand. Customers may postpone projects, opting to spend their budgets on other summer activities. As a business in the commercial roofing sector, understanding these patterns is important not only […]