Setting Up Multiple Business Locations on Google
When you’re running a service-based business with more than one location, making sure each spot shows up correctly online is a big deal. One spot that matters most? Google. It’s the first place people go when they’re searching for roofing help nearby. If your locations aren’t showing up or don’t look right, you may miss out on customers who are ready to book. Setting up each of your business locations on Google the right way can save a lot of headaches and help your business get in front of more people.
A well-organized Google Business Profile makes it easier for new and repeat customers to find you, know your hours, see reviews, and get directions. When each of your locations has its own profile that looks clean and consistent, it builds trust. Customers feel like they’re dealing with a business that’s reliable and worth contacting. Best of all, it’s easier than it sounds once you know the steps and avoid common mistakes.
Creating A Google Business Profile For Each Location
Starting fresh with a new location? Each one needs its own Google Business Profile. This helps cut down on confusion, especially if your areas of service don’t overlap. Here’s how to go about it the right way:
- Log into your Google Business Profile account
- Click “Add Business” and choose “Add Single Business”
- Use the correct business name, address, and phone number for that location
- Choose the right business category (like roofing contractor)
- Confirm the service areas if you travel to your customers (important for roofers)
- Add business hours, photos, and your website link
- Verify the address using the method Google offers (usually by postcard or phone call)
Make sure the business name is written the same way each time. If one says “John’s Roofing LLC” and another says “Johns Roofing,” that can mess with online consistency. The same goes for phone numbers, websites, and hours. If one location closes at 5 p.m. and another at 6 p.m., make sure that matches across all places Google pulls info from, not just your profile.
It’s easy to get lazy and copy-paste the same description across all your listings. But Google favors unique content. Include different highlights for each location. For example, if one location does a lot of storm damage work and another specializes in commercial roofs, work that info into the description. Keep it clear and to the point.
One roofing business opened a second location about 20 minutes from the original. People kept calling the first office asking for quotes, even if they lived closer to the newer place. Why? They hadn’t set up the second Google Business Profile yet. Once they added it and linked both under the same account, things changed. Quotes started coming into the right office. Customers got faster responses and everything ran smoother during their peak season.
Managing Multiple Locations From A Single Account
After the profiles are created, you’ll want to manage them from one spot. For that, the Google Business dashboard is your best friend. It keeps things from getting messy and lets you stay on top of changes, updates, or issues. Here’s how to keep everything in one place:
– Log into the same email/accounts used to create all the profiles
– Open the dashboard and you should see every location listed
– Group them together using “Location Groups” to keep things organized
– Make updates to business hours, contact info, or photos in bulk if needed
Having one person or team handle updates helps avoid double work or mistakes. When everyone knows where to go to check or fix something, there’s less confusion and better accuracy. It also comes in handy when you need to respond to reviews, change hours during holidays, or refresh photos. That way, no location is left behind or showing outdated info.
Managing it all from one account also helps if you need to pause service for weather delays or do a quick announcement about limited offers. Instead of scrambling through different logins, you can make changes from the central dashboard with confidence that everything is aligned.
Optimizing Each Profile For Local SEO
Once your locations are set up and easy to manage, it’s smart to tune them for local search visibility. That means making sure they show up when nearby customers search for services you offer. Google looks at how complete and accurate each profile is, but also at how well it connects to the area.
It starts with making sure your address, phone number, and business name line up exactly with what’s on your website. If Google sees conflicting info, it might push your listing down. Next, start using city or neighborhood names in your business descriptions. Keep it natural. A line like “Reliable roofing service for homes in North Hills” goes a long way.
Real photos of your team, trucks, job sites, and branded gear help too. Google likes when businesses upload real pictures, and so do customers. They’re more likely to pick a contractor whose work they can see. If possible, use photos from jobs done in each specific location.
There’s also a Q&A section under each profile. Don’t overlook it. You have the chance to answer common questions like “Do you work with insurance claims?” or “Can I request same-day estimates?” Add the questions yourself, then answer them. It makes your profile stronger and helps customers find answers fast.
Reviews are another huge factor in local SEO. We’ll explain more about handling reviews and interactions next.
Handling Customer Interactions And Reviews For Multiple Locations
Reviews can make or break how your business is seen. For businesses with more than one location, how you handle feedback across all the profiles matters. Each profile should be treated as its own—even if they all fall under the same name.
First, set up alerts to know when each location gets a review. That lets you respond quickly, whether the feedback is good or not. Always respond. Thank customers for good reviews and offer a clear, calm reply when a review mentions a problem. Avoid canned responses. People can tell when replies are copied and pasted.
Here’s a simple system to stay on top of reviews:
– Assign one person or a small team to respond across all locations
– Create a list of response openers to help save time
– Add a personal touch by using the customer’s name or referencing what they said
– Check each profile at least twice a week for new activity
– If there’s a team involved, create a shared document to log what’s been replied to
For example, a roofing company with three nearby locations saw that one office consistently responded to reviews while the others didn’t. Over time, the reviewed-active location got more engagement and even more business. Google rewarded it with higher visibility. That’s the kind of impact proper review handling can have.
Getting ongoing reviews helps boost local search results too. After a job is done and the customer’s happy, politely ask if they wouldn’t mind leaving feedback. You don’t need to bribe anyone. Just asking through a text or quick follow-up call is usually enough.
Keep Every Location Working For You
Managing multiple Google Business Profiles doesn’t have to feel overwhelming. With the right setup and consistent check-ins, each location can act as a high-performing lead source for your business. Instead of bouncing between logins or leaving one office behind, managing everything from one spot lets you stay organized and visible.
From setup to updates, tuning all your profiles for local search and making sure customers get fast replies can make you stand out. Even basic changes—like fresh photos or localized service descriptions—help build trust and keep those phones ringing. Treat each location as its own storefront, give it the attention it deserves, and watch your local visibility grow neighborhood by neighborhood.
Maximizing your online presence by managing multiple profiles effectively can transform your business’s visibility and customer reach. For expert help setting up your Google Business Profile and getting the most from each location, Roofing Lead Magnet specializes in making sure your online footprint delivers real results in every city you serve.
