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If you’re spending too much time talking to leads who go nowhere, you’re probably not pre-qualifying them. And that’s a problem. Wasted time on the wrong kind of homeowner can stretch your day thin, stress your crew, and clog up your calendar. On the other hand, when you know from the beginning who’s worth calling, […]
Social media isn’t just for keeping in touch anymore. For roofers, it has become a steady source of visibility, trust, and lead generation. Posting before-and-after project shots or sharing quick updates is solid progress, but if you’re not tracking results, it’s tough to know if your effort is actually moving the needle. That’s where metrics […]
If you’re running a roofing business, being great at your craft is only part of the job. Getting your name out there and making sure homeowners can find and trust you online is a whole different challenge. These days, most people start their search for help online, and if your roofing brand doesn’t catch their […]
Search engines have changed the way homeowners find roofing professionals. If your website doesn’t show up when someone searches for a roofer, you’re missing out on potential jobs. Most people don’t scroll to the bottom of the search page. They’re clicking on the top links without a second thought. So even if you’re the best […]
Running a roofing business can get unpredictable fast. Work comes in waves, calls spike after a storm, and travel time between job sites eats up your day. One thing that makes life easier? Defining your local service areas. It keeps your schedule tighter, cuts down on wasted time, and helps attract better-fitting leads. Most importantly, […]
The types of leads you get as a roofing contractor can shift throughout the year, and if you’re not paying attention to when and why, you could end up wasting time and money. Some months seem to bring in customers who are ready to book right away, while others leave you chasing down folks who […]
If you’re pouring money into advertising your roofing services, it’s easy to wonder if it’s actually paying off. You run ads, send emails, post on social media, and maybe even sponsor some local events. But at the end of the month, are those efforts turning into real business? Without tracking your marketing return on investment […]
If you run a small roofing company, finding new clients can be a full-time job on its own. Word of mouth is good, having your signs around town helps, but none of that works consistently without a bigger push. That’s where digital marketing comes into play. It’s not just a buzzword. It’s how folks find […]
If your roofing keywords aren’t pulling in the leads you expected, you’re not alone. Plenty of contractors put time into SEO, only to end up with a trickle of traffic or calls that don’t lead anywhere. You may have added all the right words in your content, listed your services, or even paid for someone […]
When someone searches for a roofing company nearby, one of the first things they come across is a Google Business Profile. It pops up with your business name, photos, customer reviews, location, service area, and sometimes even your hours or phone number. For roofers, that profile is one of the easiest tools out there to […]
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