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If roofing leads feel slower than usual in early November, you’re not imagining it. This stretch between Halloween and the holidays brings a noticeable lull, even for teams that were swamped just a few weeks ago. When the leaves stop falling and the phone stops ringing, it’s easy to wonder what changed. The shift has […]
Fall can be a strange time for solar outreach. The sun’s still out, panels still work just fine, but the drop in interest is real. Homeowners get distracted, days are shorter, and inboxes fill up fast with school updates and early holiday sales. We usually see solar leads taper off around this part of the […]
A social media manager has a big job. They help connect our business with people online by posting updates, answering questions, and making sure our messages feel real and useful. When they get it right, everything runs smoothly. But when small mistakes slip in, it can quietly hurt how people see us, or whether they […]
The holiday season tends to arrive sooner than expected. One minute, we’re following up on roofing leads, and the next, people are packing for Thanksgiving or caught up in school breaks. That’s why late October is such a useful window. It gives us time to connect before the holidays take over everyone’s schedule. Getting roofing […]
Getting leads is only half the story. Roofing companies also have to figure out which leads are serious about hiring and which ones are just looking around. That’s where a good lead scoring system comes into play. It helps you focus on the people who are most likely to become paying customers, so your time […]
When temperatures drop, commercial roofing businesses face more than just icy roofs and frozen gutters. Winter slows down activity, but that doesn’t mean it has to slow down your marketing. Cold months bring a real chance to stand out, especially when most companies aren’t paying enough attention to their outreach. With smart, timely efforts, you […]
People looking for roofing services aren’t just on desktops anymore—they’re scrolling through websites on their phones while standing in their driveway or sitting in traffic. If your roofing website isn’t built with mobile users in mind, you’re missing out on the kind of traffic that actually converts. A mobile-first design makes sure your potential customers […]
When you’re running a service-based business with more than one location, making sure each spot shows up correctly online is a big deal. One spot that matters most? Google. It’s the first place people go when they’re searching for roofing help nearby. If your locations aren’t showing up or don’t look right, you may miss […]
A roofing website that ranks well on search engines does more than look good. It helps people find your business when they search for a roofer, and that’s what turns clicks into real jobs. Most roofing businesses don’t need a complete rebuild to improve where they show up online. Small website changes can give a […]
Marketing for large commercial roofing jobs doesn’t work the same way as it does for residential work. Commercial clients are working with much higher stakes. They’re managing multi-unit buildings, office spaces, warehouses, or retail centers. The budgets are bigger. So are the risks. That’s why a clear marketing strategy built around what matters to these […]
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